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Pioneer, driven by its Group Philosophy “Move the Heart and Touch the Soul”, consistently brings the world’s first and the industry’s first products and services since its establishment in 1938. Last year, Pioneer established “Steering the way to the future”, as a new corporate vision representing its ideal direction towards the year 2024, and has been working to further enhance its corporate value.

In anticipation of a new stage of our growth, Pioneer will leverage its proven manufacturing capabilities in the car electronics to continually create new products that impress customers around the world. By using AI to analyze and utilize data from maps and mobilities, we will also build new business models, including services that solve social issues such as traffic congestions and accidents.

Additionally, through our unique products and services, we will strive to become a company that is able to deliver new value and excitement more to customers than ever.

January 2020  

Shiro Yahara  
President and CEO  

Pioneer, driven by its Group Philosophy “Move the Heart and Touch the Soul”, has provided customers with many of the world’s first and the industry’s first products and services since its establishment in 1938.

Under a strong partnership with BPEA (Baring Private Equity Asia), a global private equity, we have made a new start to offer products and services that can contribute to society, and are more pleasing to customers.

Through the provision of original new value in our core business of car electronics and “mobility services” that society will need moving forward, Pioneer seeks to be a company required by customers and society.

January 2020

Shiro Yahara
President and CEO

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